competition is fierce

I added more names to my competition list last week than ever before in one week. There are many woodworkers out there. All sizes of companies, ones where you need a golf cart to get around the shop to ones that are single proprietor run. All of them we compete against, in one way or another. If it is a small job than they can take the whole project away from us. If it is a large job than they compete for wallet share. We are relatively new to the market just over 10 years so we are johnny come lately's, and we have to price our work competitively to secure work. How do we combat this? We remaine able to do a wide platform of work. We don't limit ourselves to specializing in one thing, like those who make those parts in the last blog entry. We make many different things. The specialist will have a hard time surviving in the new economy, because of market saturation. Where as those who make different things, doors, windows, planters, gates, exterior trash bins, vaulted canopies, cabinets of different styles and types, mantles, closets, what ever is asked for, from raw materials will remain busy.